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Find out why shoppers don't buy, without building a single survey.

Tell Pause one goal in plain English. It asks the right question at the right moment, to browsers and buyers both, then hands you themed answers. No survey to build. No themes to tag. It runs itself.

Free forever · No credit card · Installs in ~2 minutes · Uninstall anytime

How it works

One goal in. Real answers out.

No surveys to build, no triggers to pick, no responses to tag. Three steps, then it runs on its own.

Set one goal

Type what you want to understand in plain English, like “Why do shoppers abandon checkout?” That’s the only setup you’ll ever do.

Pause asks at the right moment

A calm dot, not a pop-up, asks browsers and buyers at six journey moments, from product page to post-delivery. It hears from the people who don’t buy, the signal post-purchase tools miss.

You get themed answers

Responses are grouped into themes with the real quotes behind them. Not a CSV, not a word cloud. An actual answer to the question you asked.

The payoff

You get answers that keep getting better.

Responses from browsers and buyers are grouped into themes with the real quotes behind them. Not a CSV. Not a word cloud. An actual answer to the question you asked.

ExampleHere's what an answer looks like.

Goal: What's stopping first-time buyers at checkout?

143 responses
AI summaryPro

58% of first-time buyers mentioned unexpected shipping cost at checkout. Many expected free shipping based on homepage messaging, and several said they would have completed the order if it had been free.

Product page · 41Cart · 28Thank-you page · 74

Insights

Unexpected shipping cost83
Unsure about returns policy34
Wanted more product photos16
Other10

What customers said

CartDidn't realise shipping was $12 — homepage made it feel like it'd be free.
ProductWas about to buy but saw shipping at checkout. Left.
PostShipping surprised me but I bought anyway — worth it.

Themes and customer quotes free on every plan. AI-written summary is a Pro feature.

Why I built Pause

“I tried the survey apps. I’d spend a weekend wiring up questions and triggers, then months reading replies one at a time. And they only ever came from people who’d already bought. The shoppers who left? Silence. I never learned that the guy who bailed thought my shipping was a scam. So I built the tool I wished I had. You write one goal. Pause asks the right question, to browsers and buyers both, and tags the answers for you.”

Shivani, founder of Pause

Why it's different

You state a goal. Pause finds the answer.

Other tools make you build surveys, pick triggers, and read through responses. Pause does the thinking.

Other survey tools
You design the questions
You choose when it appears
Most only ask after checkout, never hear from non-buyers
Pop-up or modal interrupts shoppers
Questions stay the same until you update them
You read and categorize responses yourself
Pause
AI generates questions from your goal
Captures feedback from browsers and buyers, not just buyers
Asks at six journey moments automatically
Calm dot, appears only when the moment is right
Questions and answer options keep improving (Pro)
Responses classified into themes automatically

Incentives (Pro): attach a Shopify discount code to a goal. Pause reveals it as a reward when a shopper answers at cart exit-intent, at product-page exit-intent, or via the post-delivery feedback email.

Pricing

Start free. Upgrade when it proves itself.

Free
$0
forever
  • Captures feedback from non-buyers, not just post-purchase
  • All six journey moments, from browsing to post-delivery
  • AI-generated starter questions with guided answer options
  • Theme classification on every response
  • Voice and text responses
  • 50 responses / month, 1 active goal
  • Email alert at 40 responses so you’re never surprised
Install free

No credit card · Uninstall anytime

Pro
$16
/ month
Everything in Free, plus:
  • Self-improving questions that get sharper with every response
  • Per-goal AI insight summaries
  • Store-level AI insights across all goals
  • Daily email digest
  • Unlimited responses, unlimited active goals
  • Discount code incentives at cart and product-page exit-intent, and in post-delivery emails
  • Personal support, quick replies from the team
Get Pro
FAQ

The questions merchants ask before installing.

Will it slow down my store?

No. The Pause widget is ~12 KB gzipped and loads asynchronously after your page, so it never blocks rendering or checkout.

Is it annoying to shoppers?

It’s a calm dot in the corner, not a pop-up. A small bubble opens beside it only when the moment fits, and one dismiss quiets it for the rest of the session. No modals, no overlays.

Do I have to build or maintain surveys?

No. You write one goal in plain English and Pause writes the questions. On Pro it keeps improving them, rewriting weak questions and replacing ignored options with what customers actually say.

What does it cost?

Free forever, up to 50 responses per month with one active goal. Pro is $16/month for unlimited responses, unlimited goals, and AI insight summaries.

Stop guessing why they didn't buy.

Install Pause. Tell it what you want to understand. It captures feedback from browsers and buyers, and the questions get smarter from there.

Install free on Shopify